McDonald's NEXTNEXT

Mobile app design. ui/ux

NEXTNEXT is a music competition campaign for McDonald’s Hawaii to generate interest, affinity, and sales by unifying three defining pillars: charity + musicians + consumers. The goal was simple - to find the best Musical Artist in a city as voted by members of that community. In 2016, we launched in Hawaii and had received positive responses.

 

App Screen Flows

 

UI Style Guide

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InVision Prototype

 

Case Study Video